Who is Bellemay?

A Stylist With A Passion

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“YOUR beauty is YOUR business!  Hair should be both healthy and head turning.”

Mercede Hightower birthed Bellemay Naturals out of her sheer passion for helping her salon guests manage healthy textures. Mercede is a wife, mother of four, educator, an Award-winning hairstylist and has been providing professional healthy hair care services for over 13 years. She has spent numerous years traveling the country as a certified National Color Educator for Paul Mitchell Systems, educating hairstylists on textures and hair color. Experimenting with different textures and understanding the science of hair, she began to understand the frustration that clients were having to get the RIGHT product for YOUR texture to do exactly what YOU NEED IT TO DO. Her experience, expertise, and growing passion for natural textures was the inspiration of Bellemay Naturals. 

Our Story

"My natural hair guests were looking for solutions to their hair challenges, and I knew I had to step up to the challenge."
Bellemay Naturals works to serve the community of natural hair wearers with education at the forefront of improving confidence and self image. Showing women inside and outside of the salon how to care for and nurture their hair is the driving force behind the Bellemay name.

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Our Mission

"The goal of Bellemay Naturals is to promote the acceptance of all beauty standards and help to increase diversity within them... Beauty should be the outward expression of what is inside.”

Bellemay Naturals was created by a Texture Expert to meet the needs of every hair texture, curl pattern, and lifestyle. Bellemay Naturals is where YOUR TEXTURE meets YOUR personal style! 

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Quality Ingredients

We constantly research and use only the best core certified organic ingredients, that promote healthy hair, scalp, and growth.

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No Sulfates. No Parabens. No mineral oils.

We don't use harsh chemicals or unhealthy additives.

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All Curls, Coils, and Kinks.

Our products are filled with moisture, hydration, and strength for textures that require it.

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